LOUISVILLE.EDU
Office of the Vice President for Community Engagement
Category: Marketing
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Speaker
Charles L. Sharp
Presentation
Consumer Behavior
Description
Understanding consumer behavior relating to: information search/transfer, invasiveness, attitude toward advertising, and retailer satisfaction
Category
Economics
Business
Marketing
Target Audience
African-American Consumers
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Speaker
Charles L. Sharp
Presentation
Ethnic Market Retailing
Description
Understanding the aspects of the ethnic market retailing that can enhance shopper satisfaction
Category
Economics
Business
Marketing
Target Audience
African-Americans
Hispanics
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Speaker
Charles L. Sharp
Presentation
Marketing Strategy Development
Description
Understanding how effective marketing strategies are developed to support strategic planning
Category
Business
Marketing
Target Audience
General
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Speaker
Dr. Wayne P. Jones
Presentation
Marketing, Advertising, Leadership
Description
Various topics in marketing and management. Product development, pricing, advertising, public relations.
Category
Marketing
Target Audience
Business
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